All Birds

allbirds is an American company which uses a direct-to-consumer approach and is aimed at designing environmentally friendly footwear. allbirds’ first shoe was the Wool Runner, which is made from New Zealand superfine merino wool.

We were asked in the spring of 2019 to photograph the company’s new store on Newbury Street in Boston, MA. The focus was to capture the store interior, and key products and displays as well as the new storefront. The final storefront image required multiple exposures combined, retouched, and finessed in Photoshop to create a nighttime photograph.